Top Skills for This Career
BLS identifies these as the three highest-rated skills for this detailed occupation. TrustInEd adds the plain-language explanations so visitors understand what each skill means.
Understanding written information and communicating ideas clearly in writing.
Examining information carefully, recognizing patterns, and using evidence to reach sound conclusions.
Adjusting effectively when priorities, conditions, tools, or expectations change.
How Do You Prepare for This Career?
BLS describes the typical preparation for this occupation. Requirements can vary by employer, state, licensing rules and individual circumstances.
How to Become One
Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. PayThe median annual wage for market research analysts was $78,760 in May 2025. Job Outlook Employment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations. About 82,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for market research analysts. Similar Occupations Compare the job duties, education, job growth, and pay of market research analysts with similar occupations. More Information, Including Links to O*NET Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Your Next Step
Compare colleges and education options that can support the typical entry-level education for this career.
Pay
The median annual wage for market research analysts was $78,760 in May 2025. Job Outlook Employment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations. About 82,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for market research analysts. Similar Occupations Compare the job duties, education, job growth, and pay of market research analysts with similar occupations. More Information, Including Links to O*NET Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Job Outlook
Employment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations. About 82,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for market research analysts. Similar Occupations Compare the job duties, education, job growth, and pay of market research analysts with similar occupations. More Information, Including Links to O*NET Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
What They Do
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Work Environment
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours.
How to Become a Market Research Analyst
Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree.
Pay
The median annual wage for market research analysts was $78,760 in May 2025.
Job Outlook
Employment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations.
About 82,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
State & Area Data
Explore resources for employment and wages by state and area for market research analysts.
Similar Occupations
Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
More Information, Including Links to O*NET
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Work Environment
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours.
How to Become a Market Research Analyst
Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree.
Pay
The median annual wage for market research analysts was $78,760 in May 2025.
Job Outlook
Employment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations.
About 82,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
State & Area Data
Explore resources for employment and wages by state and area for market research analysts.
Similar Occupations
Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
More Information, Including Links to O*NET
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
State & Area Data
Explore resources for employment and wages by state and area for market research analysts.
Similar Occupations
Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
More Information, Including Links to O*NET
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
More Information
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
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Start with ED →Career data and occupational profile text are sourced from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook and Employment Projections program. Education requirements are typical entry-level requirements and may vary by employer, state, occupation or individual circumstance. View the official BLS profile.