Top Skills for This Career
BLS identifies these as the three highest-rated skills for this detailed occupation. TrustInEd adds the plain-language explanations so visitors understand what each skill means.
Identifying problems, considering possible solutions, and choosing appropriate actions.
Adjusting effectively when priorities, conditions, tools, or expectations change.
Communicating clearly through speech while listening carefully to understand others.
How Do You Prepare for This Career?
BLS describes the typical preparation for this occupation. Requirements can vary by employer, state, licensing rules and individual circumstances.
How to Become One
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation. PayThe median annual wage for advertising and promotions managers was $133,660 in May 2025.The median annual wage for marketing managers was $166,790 in May 2025. Job Outlook Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations. About 36,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Similar Occupations Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. More Information, Including Links to O*NET Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Your Next Step
Compare colleges and education options that can support the typical entry-level education for this career.
Pay
The median annual wage for advertising and promotions managers was $133,660 in May 2025.The median annual wage for marketing managers was $166,790 in May 2025. Job Outlook Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations. About 36,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Similar Occupations Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. More Information, Including Links to O*NET Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Job Outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations. About 36,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. State & Area Data Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Similar Occupations Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. More Information, Including Links to O*NET Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
What They Do
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Work Environment
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
How to Become an Advertising, Promotions, or Marketing Manager
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
Pay
The median annual wage for advertising and promotions managers was $133,660 in May 2025.
The median annual wage for marketing managers was $166,790 in May 2025.
Job Outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations.
About 36,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
State & Area Data
Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.
Similar Occupations
Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.
More Information, Including Links to O*NET
Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Work Environment
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
How to Become an Advertising, Promotions, or Marketing Manager
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
Pay
The median annual wage for advertising and promotions managers was $133,660 in May 2025.
The median annual wage for marketing managers was $166,790 in May 2025.
Job Outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations.
About 36,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
State & Area Data
Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.
Similar Occupations
Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.
More Information, Including Links to O*NET
Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
State & Area Data
Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.
Similar Occupations
Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.
More Information, Including Links to O*NET
Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
More Information
Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
Take the Next Step
Find Education Programs
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Start with ED →Career data and occupational profile text are sourced from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook and Employment Projections program. Education requirements are typical entry-level requirements and may vary by employer, state, occupation or individual circumstance. View the official BLS profile.